How low can one go? The Fairtrade Foundation pays The Guardian newspaper to spread gossip about the competitors of the certification scheme. While the paper remains silent about the Fairtrade UK / Mondolez duopoly scandal. 
Serious labour rights violations have taken place at Brazilian farms linked to some of the largest international coffee certification systems, including Rainforest Alliance and UTZ,
the Guardian writes in a damaging article  “supported by”  … Fairtrade UK.
I’m not surprised by these allegations, of course. But I am flabbergasted about Fairtrade UK supporting a newspaper article criticizing other certification schemes.
‘Taking Aim at the Brand Bullies’
The Fairtrade Mark is in serious trouble here, and it’s getting worse and worse with every passing week. Its reputation is deteriorating and what remains of the global grass roots Fair Trade movement is under threat. We need to act to dispel the myth that the Fair Trade global movement is coming to an end.
Eve Broadis started a petition to Stop the downgrading of Fair Trade. Please sign and share if you would like to see Authentic Fair Trade continue to flourish. 
- UK: https://you.38degrees.org.uk/petitions/stop-the-downgrading-of-fair-trade
- WORLD: https://www.change.org/p/fairtrade-foundation-reverse-the-decision-allowing-the-ft-mark-to-remain-on-a-product-not-containing-ft-cocoa
Unfortunately, I believe, the plethora of ‘ethical’ labels completely confused the consumer and has led to complete apathy regarding changing international trade rules
Genuine fair trade is about having a direct trading relationship with the producer.
It’s aim being to support small marginalised producers, who cannot access main stream markets because they cannot supply volume.
By working together, with these producers, the aim is to build capacity – at the producers pace – and to increase market access through dedicated fair trade consumers who want to see a change in international trade rules.
The Fairtrade Foundation are now watering down the Mark even further with their Cadbury/Mondelez partnership. This move is concerning for the wider global fair trade movement. Hence this petition.
The Fairtrade Mark – promoted aggressively in the UK as ‘the new easy to choose fair trade purchase‘ – formed a Synergistic monopoly („synopoly‟) with Mondolez, since “Profitability lies in creating synergy“, as Naomi Klein documented in “No Logo: Taking Aim at the Brand Bullies“… I’ll write about that later.
 https://www.theguardian.com/info/2016/jan/25/content-funding :
‘Supported by’ is used to describe editorially independent content. […] A client whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the funder. The content is written and edited by Guardian and Observer journalists, or those approved by GNM, to the same standards expected in all of our journalism. GNM will not show copy to funders for approval.
While this article is sporting advertisements from the Fairtrade Foundation it’s interesting to note FF’s Barbara Crowthers’s comments:
[…] this article is completely independently written by Guardian writers. The Fairtrade Foundation, although it supports the Spotlight on Commodities section of this site, has absolutely no editorial rights over articles that appear in the main section. In this case we were contacted by the Guardian, because one farm was showing a Fairtrade certificate it had no right to use.
What about the precautionary principle?